The tourism association in South Tyrol is an amalgamation of various independent tourist boards from a specific area into a regional brand, with the aim of marketing the holiday destination together. By doing this, resources can be concentrated and market strength can be pooled as well as attracting competent employees.

The tourism association can take any of the following legal forms; a tourist board, a cooperative, a consortium or a consortium company.

The functions of the tourism association can be summarised as follows:

• Responsible for general marketing of the location and the area (destination)
• Inter-local cooperation for the tourist area, specification of mutual aims and coordinating the functions of the tourist board
• Regional branding
• Profiling and positioning the destination
• Market development at national and international trade fairs
• Handling the press and public relations
• Sales promotion (hotels, brochures, etc.)
• Professional web presence and marketing for the holiday region
• Social Media Marketing
• Organising and carrying out intermunicipal events
• Operating the tourist industry inclusive booking service
• Regional visitor cards
• Strategic destination management
• Strategic partnerships
• Primary point of contact for IDM [Innovation Development Marketing]
• Go-between between IDM and the tourist board
• Initiating product and proposal development in conjunction with IDM